E-gaming companies especially have a requirement for amassing and distributing quality content generated in a variety of languages to match the cultural demographics of their wide-ranging target customer base. As one of the best translation company options for multilingual gaming translation and localisation services, Rebuild Babel has the expertise and experience with preparing translated copy for the mixed gaming community to help bolster your efforts and drive unprecedented traffic to your platforms.
Data specifically shows that by 2020 the global iGaming market value hit $59.6 billion and is anticipated to grow 11.5 percent through 2027. By 2027, the market is projected to gross $127.3 billion. The market is particularly rampant in Europe with the majority of the market share at $22 billion currently, thanks in part to gambling legalization in companies like Malta, Italy, Germany, France, and Spain. Another big boost to the European market has been the UK and its Gambling Commission (although this may change with Brexit).
Other potentially huge markets could be in the Asian Pacific region, which is expected to increase greatly as the region continues to enhance its access to internet service and reduce online gambling rules. Asian Pacific consumers are also increasing the money they spend on leisure activities and are normalizing the use of digital currencies, such as bitcoin, that are frequently used in betting.
Additional factors that have added to the boom in online gaming are the increasing number of people in general who utilize mobile devices and 4G or 5G connectivity, making it much easier to play games that sport the newest technology like virtual reality. Increasing numbers of people interested in betting on sports like boxing, baseball, football, and hockey have also added fuel to the fire that is online gaming.
Rebuild Babel has closely watched this growing industry and has amassed the connections and company resources to create countless content in a wide variety of languages to help your iGaming company stand out among thousands clamoring in this niche. For years now we have helped online and mobile casinos attract new customers by created translated and localised content focusing on all topics from current events to travel and art to showcasing the latest Blockchain technology your app has to offer.
Generating fresh, localised content is key to seeing your site ranked high on the search engines. Our SEO (search engine optimisation) experts work hard to research top-ranking keywords for your company and content. We'll take into consideration the keywords you want to be ranked for and work those into the copy to guarantee an increase in traffic to your site and gaming platform. For years, search engines like Google have prioritized quality and engaging content over stale copy that seems to be "stuffed" with keywords. This vapid "content mill" sort of copy is easily viewed as filler, specifically designed to gain higher rankings, and the search engines recognise this. Believe us when we say that fresh content that establishes you as an authority is the copy that earns the highest rankings.
Our team hires hundreds of proven linguists (including translators, proofreaders, editors, and writers) to write in-language translations that attract your target audience and convert new gamers and customers. To find out more about how we can boost traffic and revenue for your iGaming company, contact us today.